Alabama Media Group
August 2022 – Present
Creative Designer Strategist

1. Conceptualizes, plans and designs advertising campaigns across multiple digital and print channels.
2. Works closely with the strategy team to develop the creative strategy for the campaigns.
3. Designs all appropriate sizes for each channel.
4. Organizes and schedules recurring meetings with Account Executives to ensure that the ad campaigns are routinely updated and optimized for maximum engagement.
5. Leads internal company thought leadership presentations on all things creative.
6. Works closely with the strategy team on client pitches, renewals and RFPs to secure new business and up sells.
7. Meets directly with clients on pitch meetings and report review meetings to discuss everything creative.
8. Provides design guidance to the design team.
9. Works with internal marketing teams on company templates.

Mississippi State University, Office of Public Affairs
August 2014 – August 2022
Graphic Designer

1. Manage creative projects from concept to completion.
2. Communicate with a variety of clients across the university footprint.
3. Collaborate with the marketing team to produce print and digital media.

Blufish Design Studio
May 2011 – August 2014
Lead Web Designer & Developer

1. Work with clients to understand their needs and goals for a website.
2. Develop the UI/UX design of the website to optimize user engagement and emphasize key conversion points.
3. Communicate with clients on the concept, strategy and build of the site, often presenting more than one option to choose from.
4. Implement final product, monitor performance and SEO and maintain content for the client.
5. Concept and implement creative builds for email and social media campaigns.